If you believe that vinyl has more allure that its digital counterpart you are not alone. Aberlour known for its finely crafted whisky, has partnered with iconic and globally renowned independent record store Rough Trade, to give consumers the chance to capture their own experience on vinyl in the Voice-o-Graph.
Built in the 1940s, and believed to be one of only two working examples, the booth cuts directly on to a 6″ vinyl, and represents one of the earliest forms of recording. For the first time in New York for more than half a century, the booth’s unique recording facility was available for the public to try in-store at Williamsburg’s Rough Trade , before it moves on to London later this year.
The Voice-o-Graph builds on Aberlour’s Global ‘Made from Experience’ series, which last year saw photographer and bassist from Mumford & Sons, Ted Dwane produce an exhibition of photographs – a curation of emotive portraits of people he had met and photographed during his experiences on the road with his band. Dwane’s unique and intricately crafted approach to photography uses hand-developed single edition prints that provide layers of contrast, and remain the unique and only result of the photo.
Founded in 1879 by James Fleming, the Aberlour distillery is located in Scotland, in the heart of Speyside.