The Cartier Tank Watch Book: Timeless Style

While fashion is riddled with disasters that occur on a regular basis, good style has a certain lasting quality that we can take comfort in, even if the price tag of these prized accessories may at first seem too much of an extravagance.

Featured year in and year out in the pages of GQ and Esquire (to name but two high profile men’s magazines), the Cartier Tank watch is a perennial favorite whose aura has not diminished in almost a century. This icon now takes centre stage with the September release of the book Cartier The Tank Watch Timeless Style by Franco Cologni.

This signature timepiece is celebrated with the help of the Cartier archives, historical models and photos of famous clients who illustrate how the Tank in all its incarnations has been creatively reinterpreted while staying true to the concept devised by Louis Cartier in 1916.

As the author puts forward in the introduction, perhaps the longevity of the Tank and its status as icon has less to do with perpetuating a fixed notion of what it is, than with a willingness to adapt and evolve in the face of change.

Price: $100.00 US/ $114.00 CAN

Cartier The Tank Watch Timeless Style by Franco Cologni

Clark Gable wearing a Tank in 1933

All images courtesy of Rizzoli

Joseph Fields