Marking the next major step in the Christie’s e-commerce strategy, Signature Cellars, an auction of fine and rare wines kicks off the first in a series of online-only auctions for the company. This move is no surprise given the success of the online-only component of The Collection of Elizabeth Taylor as well as the recent online-only charity auction of couture handbags by Hermès which tripled expectations.
Signature Cellars brings together a closely curated mix of blue-chip wines from the old world and the new, along with approachably priced selections suitable for holding or enjoying now. The collector will find everything from ‘82 Lafite and Latour to hard-to-source California cult wines. There are also great rarities including magnums of fine Champagne and imperials of Bordeaux, beautifully-aged Port, and a swath of much-loved Bandol wines from Domaine Tempier.
Online bidding for all lots opens on August 6 and continues for two weeks. Clients will click to register their bids, and will receive updates throughout the two weeks on the progress of their desired lots. Bidding will close on August 20, with each lot awarded to the highest bid at closing time. All payment is by credit card, and bidding registration is open to all clients, anywhere in the world.
Estimates start as low as $200 and go as high as $35,000. The total sale of 301 lots is estimated to achieve in excess of $750,000.
To start browsing Signature Cellars simply click the following link http://www.christies.com/sales/signature-cellars-august-2012/sale-info.aspx