The art of the Polaroid is celebrated in “From Polaroid To Impossible” the companion book to the exhibit put on by the WestLicht in Vienna this past summer (June 17 – August 21, 2011) and published by Hatje Cantz.
The original collection was created by Erwin Land (co-founder of the Polaroid Corporation) in the 1960s and through the years amassed some 4400 pieces by 800 international artists. The concept was simple Polaroid supplied artists around the world, from Ansel Adams to Andy Warhol, with their latest products and in return, these photographic works found their way into the company’s International Collection.
When the legendary Polaroid Collections of Europe and the USA were put on the market by the liquidators dealing with the assets of the insolvent company (to be auctioned off by Sotheby’s New York) the public outcry on the international photography circuit led to the European part of the collection being saved by the WestLicht which kept it from being dispersed.
The images were made with a wide range of Polaroid cameras, materials and films and they are a vivid documentation of the development of this ground-breaking invention. This publication features selected Polaroid masterpieces and new Impossible instant photography by contemporary artists such as Stefanie Schneider and Nobuyoshi Araki.
The 192 page book is in German/English.
Suggested retail price: € 39.80 (but can be had for less)