Jim Beam Adds Two New Expressions To Flavoured Bourbon Range

Jim Beam has launched two new expressions in its Red Stag flavoured bourbon range in the US, with the new Red Stag Honey Tea and Red Stag Spiced joining the original black cherry flavoured variant on the shelves.

Unlike many flavoured whiskeys, Beam’s Red Stag does not use liqueur to alter the taste, instead infusing full strength (80 proof) Jim Beam bourbon with natural flavours through what they call a “unique artisanal process”.

Red Stag Honey Tea offers a warm, rich taste with a hint of honey and tea, while Red Stag Spiced enhances the bourbon with flavours of cinnamon and spice.

“My family has a history of making bold choices by consistently challenging itself to embrace innovation while honouring the tradition of our world famous bourbon,” said Fred Noe, Seventh-Generation Jim Beam Family Distiller and great-grandson of Jim Beam.

“We’ve done a great job of pushing the envelope and trailblazing the innovative bourbon category while still staying true to our roots with an authentic 80-proof, Kentucky Straight Bourbon Whiskey.”

Red Stag Flavoured Bourbon Range

Via Whisky Drinker

Whisky Drinker