Back in 1939, the task of crafting a slogan to keep the populace from falling into despair was entrusted to an anonymous civil servant.
It helped Britain through the war years and was then more or less forgotten until Stuart Manley of Barter Books in 2000 found the folded poster in the bottom of a box of books purchased at auction.
Today, it’s everywhere from the original poster format in a variety of additional colours (see the image of the charcoal version found in one of the Hackett shops) to t-shirts, doormats (featured in this post) and beyond.
Although I see these products as a tangible historical reminder and or contemporary mantra (use as you see fit). I can’t help but wonder if the over-commercialization of “Keep Calm and Carry On” will be end up being it’s death knell a few years down the road?