For those who were convinced Rolex was only about sports watches, consider the Cellini Time new for 2014.
The Cellini is an updated classic that utilizes the best of the brand’s watchmaking knowledge ensuring a timepiece worthy of the artist it’s named after Benvenuto Cellini (goldsmith and sculptor to the popes).
The 39 mm Rolex Cellini Time is offered in four versions: with a black or white lacquered dial and a choice of 18 ct white or Everose gold for the case. The strap options include black or brown alligator leather which is accented with an 18 ct gold buckle.
The self-winding mechanical movement (certified as a chronometer), is manufactured entirely by Rolex and is expected to be priced around $13.000 USD.