The Dalmore distillery has launched a new expression, The Dalmore Valour, for sale exclusively in travel retail.
The spirit is named after the Clan Mackenzie’s act of bravery in 1263 when an ancestor of the Mackenzie Clan bravely saved King Alexander III from a charging stag. The grateful King granted the Mackenzies with a ‘Royal’ 12-pointer stag in their coat of arms. The Dalmore distillery was long owned by The Mackenzie family and every bottle of The Dalmore single malt whisky is adorned with this proud emblem, symbolising the distillery’s royal pedigree.
A unique blend of three different cask finishes, The Dalmore Valour is matured initially in first fill ex-Bourbon casks from Boston and Clermont, USA and 30 year old Matusalem oloroso sherry butts from Gonzales Byass, Jerez de la Frontera in Spain. The spirit is then finessed in Port Pipes from Duoro Region, Portugal to create a truly unique Dalmore expression.
Launching with a high profile promotional display in Qatar Duty Free in March 2013, The Dalmore Valour and will be rolled out through travel retail outlets over the course of 2013, priced at £50, €55 or $72.
The Dalmore Master Distiller, Richard Paterson
“With a distinctive aroma consisting of scents of ripe plums, creamy caramel and citrus fruits on the nose and a wonderful palate that consists of oranges, pineapple and chocolate fudge, Valour is truly an exceptional malt.
Named in honour of the Dalmore’s Mackenzie heritage, travel retail shoppers will be the first and only people to savour this latest Dalmore legend”
Travel Retail Director, Francesco Scaglione
“The Dalmore brand has had a stellar year in travel retail and we are proud to say that it is now the fastest growing malt in the channel*. This year, we will build on that momentum and continue to work closely with our partners to create innovative products and displays – the first of which is our new Dalmore Valour exclusive.”
• Aroma: Ripe plums, citrus fruits and creamy caramel
• Palate: Candied orange, pineapple and chocolate fudge
• Finish: Black forest fruits, coconut, figs and marzipan
Dating back to the days of King Alexander III, The Dalmore gained its iconic 12-point stag emblem in 1263 when one of the Mackenzie clan saved the king from being gored by a stag. Unlike other whiskies The Dalmore is produced in very limited quantities. Due to the distinctive distillation process no two batches will be exactly the same, ensuring that each release of the The Dalmore is unique. Crafted using a process which has been perfected over the last 150 years, The Dalmore is now the world’s fastest growing single malt. (IWSR, 2012). The Dalmore distillery houses some of Scotland’s most precious and rare whisky stocks. Home of the record-breaking The Dalmore Trinitas 64 year old and a number of other rare expressions such as Sirius,Selene, Candela and Oculus, it is no wonder that whisky investors, collectors and aficionados keep a watchful eye on this collection.