Hot on the heels of books like “Take Ivy” and “True Prep: It’s a Whole New Old World” comes the definitive guide to preppy style (at least that’s what the publisher tells us) called “Preppy: Cultivating Ivy Style“.
Since this iconic look has returned with a fervour not seen since the 1980’s, it’s only appropriate (as well as profitable) to release a volume covering the roots, growth, and offshoots of this American style.
From its origins on elite Eastern U.S. campuses to its profound influence internationally and metamorphosis on the runway, the preppy story of is told with never-before-published archival and editorial photographs and personal snapshots from the original Ivy elites.
Authors Jeffrey Banks and Doria de La Chapelle also examine the fashion designers who played a major role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not just a look but a lifestyle.
Lastly a group of young twenty-first century Ivy stylists and fashion labels worldwide are featured who have infused preppy with high-octane design on and off the runway.
Available October 4, 2011.
Price: $45 U.S. $50 CDN (suggested retail)