The Macallan M: Three Masters Collaboration

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The Macallan presents M: a masterpiece born of a collaboration between three masters of their crafts. The Macallan has partnered with renowned creative director Fabien Baron and crystal masters Lalique with a single objective: to create the world’s most sophisticated single malt whisky, contained in a beautifully designed and meticulously crafted crystal decanter.

Brought to conception by creative director Fabien Baron; brought to life by Lalique’s mastery of crystal; and brought to purpose by The Macallan’s sublime and highly complex whisky, M is the ultimate reward for the most discerning of whisky connoisseurs.

Just 1,750 crystal decanters of M, each engraved with its own individual number, will be released worldwide in 2013.

Capturing the expressive aesthetic of Fabien Baron’s illustrious creative vision, M’s tall, slim dimensions and geometric form challenge the perceptions of traditional decanter design. Its sharp, angular facets gave inspiration to the name M itself, selected by Baron as a typographic representation of the decanter’s striking design.

Its six striking facets are Baron’s homage to The Macallan’s heritage, reflecting the six pillars at the heart of its ethos: The Spiritual Home – the breathtaking 390-acre Macallan Estate where every drop of M is created; the distillery’s Curiously Small Stills, whose unique shape gives the spirit its fruity, full-bodied character; The Finest Cut, the 16% of the new make spirit, the smallest figure in the industry, selected for maturation; Exceptional Oak Casks, acquired and cared for without thought to the cost, infusing every drop with distinctive aroma and flavour; Natural Colour created solely through the interaction between spirit and wood; and The Peerless Spirit, marking The Macallan’s unsurpassed place in the hearts of the world’s most discerning consumers.

Lalique has drawn on 150 years of mastery, and its long standing relationship with The Macallan brand, to bring refinement and flawless clarity to M. Fashioned in highest grade crystal, each hand crafted decanter unites proven tradition with striking originality; exuding beauty, integrity and expression at every glance.

Interwoven with rich dried fruits, spices, orange citrus and wood notes, M’s whisky is the creation of its third master, The Macallan, drawing on its classic full flavoured tradition. With a rich natural colour, complexity and sumptuous intensity never before seen in a single malt, every drop is laden with character absorbed from the Spanish sherry oak casks that nurture it through its maturation process. M’s spirit brims with individuality.

David Cox, Director of Fine and Rare whiskies at The Macallan comments: “The coming together of three such masters has resulted in a truly beautiful creation, which specifically showcases the vital influence of The Macallan’s exceptional sherry seasoned oak casks and the craft of the Whisky Maker. The natural colour of M is stunning. A single malt of the most exquisite complexity and character, M will set a new standard in the world of decanters to become the iconic representation of The Macallan.”

Silvio Denz, President and CEO of Lalique comments: “We have been delighted to have worked with our friends and long-time partners, The Macallan – with whom we have collaborated since 2004 – to realise this exquisite piece. The decanter styling is utterly unique in the world of decanters, and our masters of crystal have relished applying their most complex skills to this project to bring it to life.”

Fabien Baron, Founder and Creative Director of Baron & Baron comments: \”I love the craftsmanship and purity of The Macallan. It\’s rare to find that level of quality today.\”

M is available worldwide starting from June 2013, with a recommended retail price of $4,500.

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The-Macallan-M-boxVia WhiskyIntelligence

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