The Greenblatt brothers of modern watch purveyor Wachismo, have launched their new watch brand Xeric with funding via a Kickstarter campaign. The initial goal of $40,000 has and now been greatly exceeded and now stands at over $380,000 raised for the project.
What they are raising money for is the first Xeric release called the Xeriscope, which features a movement that actually rotates on the dial and plays double duty as a 12-hour indicator.
The Greenblatts joined forces with Daniel Hunsaker to create the Xeriscope, a watch that fills a gap in the market for a well-priced, automatic wristwatch with an interesting design and complication that will not cost you any more than $600.
The Xeriscope includes eleven total variations across two main collections. The Limited Edition collection includes six models, three with coin-edge bezel and three more minimal options. All of the cases have a crystal casebacks and are rendered in stainless steel, though some include color treatments for a black, gold, and rose gold finishes. The other collection, the Open Series, features five watches with the design element of a double-sided minute hand with a circular apertures at each end.
The Xeriscope is powered by a 24-jewel Chinese automatic movement with 50-hour power reserve. An open dial allows the wearer to appreciate a key component of this movement: the exposed balance wheel with a triangular metal detail that acts as the hour hand for one of the two timezones. This section of the movement actually rotates in its entirety – taking 12 hours to make a full rotation – making it a pretty unusual hour indicator.
However, the subsidiary dials don’t get lost in the background. The double-arc minute display sits right above the exposed balance wheel, a retrograde power reserve meter is perched to the left, and an alternate time zone hour dial appears to the right.
Each watch is assembled by hand, comes with a one year limited warranty, and is water-resistant to 5 ATM.The Xeriscope is available for pre-order at the Xeriscope Kickstarter page with an expected delivery date of January 2014 for the Limited Edition and and May 2014 for the Open Series collections.