Xetum is one of those rare upstart brands that actually got things right. Sure, they are using ETA movements, but they don’t try to hide it and are priced right where they should. Xetum pieces have an identifiable personality unlike any other watch in any price point, and they take a unique approach towards customer service and sustainability. Hodinkee reviewed their Tyndall model when it launched a few years back, and loved it.
Since then, brand founder Jeff Kuo has been hard at work developing a steel bracelet that was befitting of his brand and one that met the standards his customers and he would expect – steel bracelets on less expensive timepieces are often of very poor quality.
Just announced, the XETUM steel bracelets look and feel awesome. They use a deployant clasp and the way it is integrated into the lugless case design is very slick. And, when you buy a watch from XETUM, you have the choice of the standard leather strap or the steel bracelet at NO extra cost. That is something you rarely, if ever, see.
For those of you who already own a XETUM piece and would like to purchase a bracelet, it will only cost you $120. Great stuff from this upstart brand. Click here for more details.